Chandan Masale
Chandan Masale
DURATION
1 Week
DURATION
1 Week
CLIENT
Just Add ( Chandan Masale)
CLIENT
Just Add ( Chandan Masale)
Brand strategy
Brand strategy
Brand Identity
Brand Identity
Packaging design
Packaging design
Execution
Execution
PROJECT OVERVIEW
PROJECT OVERVIEW
Just Add by Chandan Masale was conceived as a new-age premium premix range designed to simplify Indian cooking without compromising on taste or authenticity. Backed by Jagdamb Masale, the manufacturing parent company, the brand needed a distinct identity that could stand confidently in a competitive FMCG market. At MAD Design Solutions, we were entrusted with shaping the brand from its foundation to its market launch.
Just Add by Chandan Masale was conceived as a new-age premium premix range designed to simplify Indian cooking without compromising on taste or authenticity. Backed by Jagdamb Masale, the manufacturing parent company, the brand needed a distinct identity that could stand confidently in a competitive FMCG market. At MAD Design Solutions, we were entrusted with shaping the brand from its foundation to its market launch.
The Challenge
The Challenge
The challenge was to create a premium consumer-facing brand while maintaining a clear connection to its trusted manufacturing parent. The product had to appeal to modern households while preserving the credibility of traditional Indian spices. In addition, the market demanded strong differentiation, clear shelf visibility, and a strategic rollout that could support multiple products under a single cohesive identity.
The challenge was to create a premium consumer-facing brand while maintaining a clear connection to its trusted manufacturing parent. The product had to appeal to modern households while preserving the credibility of traditional Indian spices. In addition, the market demanded strong differentiation, clear shelf visibility, and a strategic rollout that could support multiple products under a single cohesive identity.
WHAT WE DID
WHAT WE DID
We began by designing the logo and brand identity for Jagdamb Masale, establishing a strong parent brand. Building on this foundation, we developed the brand strategy for Just Add, positioning it as a premium premix solution for effortless cooking. Our work included in-depth market research, product naming, and a complete packaging design system tailored for retail impact. We further extended the brand through marketing strategy and asset design, ensuring consistency across communication channels. The result was the successful launch of eight premium premix masala products, each unified by a strong visual language and clear market positioning.
We began by designing the logo and brand identity for Jagdamb Masale, establishing a strong parent brand. Building on this foundation, we developed the brand strategy for Just Add, positioning it as a premium premix solution for effortless cooking. Our work included in-depth market research, product naming, and a complete packaging design system tailored for retail impact. We further extended the brand through marketing strategy and asset design, ensuring consistency across communication channels. The result was the successful launch of eight premium premix masala products, each unified by a strong visual language and clear market positioning.
“MAD Design Solutions played a crucial role in turning our vision into a successful product launch. From brand strategy to packaging and marketing, their approach was structured, insightful, and creative. The Just Add range has received strong market response, and the clarity in branding has helped us stand out in a competitive segment. We truly value their partnership and strategic thinking.”
“MAD Design Solutions played a crucial role in turning our vision into a successful product launch. From brand strategy to packaging and marketing, their approach was structured, insightful, and creative. The Just Add range has received strong market response, and the clarity in branding has helped us stand out in a competitive segment. We truly value their partnership and strategic thinking.”
David Langford
David Langford
Managing Partner, Apex Corporate
Managing Partner, Apex Corporate
“MAD Design Solutions played a crucial role in turning our vision into a successful product launch. From brand strategy to packaging and marketing, their approach was structured, insightful, and creative. The Just Add range has received strong market response, and the clarity in branding has helped us stand out in a competitive segment. We truly value their partnership and strategic thinking.”
David Langford
Managing Partner, Apex Corporate
