MAD Design Solutions named Best Marketing Agency at the Times of India Iconic Brands 2025

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Mini Surat

Surat's textile colour, organised into a store you enjoy.

Client
Mini Surat
Sector
Retail
Duration
1 week
Services
Logo designBrand identityBrandingExecution
A brand and store identity that celebrates Indian textiles without overwhelming the shopper.
[  MAD® — OVERVIEW / आढावा ]

The challenge

Show variety and colour without overwhelming the customer. The store had to stay easy to navigate and comfortable to shop, with one identity across interiors, signage and every brand touchpoint.

What we did

We built a cohesive brand and space identity through colour, graphics and layout planning. Interiors feel energetic but structured, so the product leads. Clear navigation and signage improved customer flow, and the identity runs through the bags, cards, seals and campaign.

Mini Surat, image 1
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[  MAD® — CLIENT VOICE / ग्राहकांचे शब्द ]
“MAD Design Solutions helped us transform our store into a space that feels vibrant, organized, and welcoming. The branding and layout have improved both customer experience and product visibility.

Aditaya Jaiswal

Mini Surat

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