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Project DRP. Coffee Studio
We don’t serve coffee. We serve drops.
- Client
- Project DRP. Coffee Studio
- Sector
- Hospitality
- Year
- 2024
- Services
- Brand strategyVisual identityPackagingIn-store graphics
[ MAD® — OVERVIEW / आढावा ]
The challenge
Build a personality strong enough to stand out, with rules clear enough that a franchise partner can produce new material without a designer in the room.
What we did
The idea came from the name: every cup is a “drop”, launched like a fashion label drops a collection. Menu lines became short tags (drp.base, drp.lab, drp.ice, drp.ltd) that work on menus, cups, posters and merch. A bold rounded wordmark, a quiet palette and one line — Drink. Rethink. Proceed. — carry across packaging, launch posters, merchandise, the facade, menus, the loyalty card and social. Guidelines turn it all into rules, not one-off artwork.
